Why you need internal topic search
Searching inside an existing topic can help you find specific mentions of your monitoring subject. For example, your general topic might be Starbucks, but you only need mentions of Starbucks espresso for a detailed analysis of the coffee brand's espresso beverages.
To use the search function inside a topic, go to your topic Mentions. You will see three options on the right-hand sidebar:
A search bar;
A "Words" tab;
A "Tags" tab.
The search bar inside the topic uses the same basic operators as the query step during the creation of a new topic, such as:
AND — to find words side by side — book AND kindle
OR — to find different versions or combinations — book OR ipad
Brackets ( ) — to group words together — (book OR ipad) AND buy
Quotation marks " " — to find an exact keyphrase — "buy ipad mini"
/N — to mark distance between words — buy /1 ebook
Stop-words/phrases — to exclude unnecessary words — magazine -textbook-
You can expand the search field to make it easier to formulate your query:
⚠️ The search field has a character limit of 1000.
Internal search can help you:
1. Find all mentions on a particular subject.
For example, let's imagine you created a general topic page for coffee. Your current task requires you to only analyze mentions of espresso and Americano beverages. To focus on these, put espresso OR Americano in the search field and collect all mentions of these beverages.
💡 Tag your mentions to make them easier to find and analyze later. To avoid having to tag manually, you can automate the process using Rules. You can learn more about Rules here.
2. Temporarily exclude mentions from your stream
You might want to remove all mentions of decaffeinated beverages from your stream. To do so, use stop-words like -decaf and -decaffeinated in your search query. Your internal topic filter is ready!
3. Find a specific event or post in your topic
Let's say you're looking for a specific mention with a hint on how to get Heart Frappuccino from a secret menu. Put "How to Get A Conversation Heart Frappuccino at Starbucks" into your search field to see the mention.
Words and Tags
Under the search bar, you can see two tabs: "Words" and "Tags."
The Words tab contains keywords, hashtags and page handles/titles that frequently crop up in your text mentions. For example: youscan, #youscan, @youscan
The Tags tab contains the most popular mention tags in your topic. You can learn more about working with tags here.
You can switch between the two tabs and click on the words and tags of interest to filter the mention stream by that word or tag.