Why auto-categories?
Auto-categories help you pick out the most relevant information from a large stream of mentions. YouScan automatically sorts mentions by categories with the help of machine learning.
Examples of such auto-categories include:
Article, which gives an overview of news stories and other media coverage about your topic
Promo, which can help you analyze your promotional initiatives
WOM (word-of-mouth), which can help you listen to your customers and find insights
Complaint, which can help you to deal with negative feedback in a timely manner
How to use auto-categories
1. Navigate to the filter menu by clicking "Change Filter"
2. In the "General" tab under "Auto-category", choose the type(s) of posts you'd like to work on.
💡 You can also set up "Rules" for each auto-category. For example, the software can automatically delete posts that fall under commerce or charity.
☝️ Auto-categories are available for English, Russian and Ukrainian.
List of auto-categories
WOM (word of mouth) – a mention where the user describes their personal experience with the brand. These types of mentions are more personal, often addressed to someone specific (a friend, a colleague, the company), and written in a more casual tone. These mentions include: opinions, comparisons, recommendations, complaints, questions about products/services and other discussions.
Opinion — a post that expresses the user's opinion, judgment or analysis of a product.
Comparison — mentions where users compare several products, services, brands or companies.
Recommendation — posts that recommend or advise against using a particular product.
Complaint — negative feedback about a product, service or the brand as a whole.
☝️ Set up email or messenger alerts about these types of mentions in order to respond to these concerns in a timely manner.
Question — questions about a product/service.
Official response — replies from the company's representative.
Mismatch — the monitoring subject is mentioned in the body of a post, but isn't directly related to its content. For example, the brand name is mentioned in a hashtag.
Article – an informative mention. These are user-generated posts on social media and news stories shared over Messenger, on social media or forums. These mentions include news stories, factsheets, briefs, blog posts and testimonials.
Promo – mentions aimed at audience engagement and brand promotion.
Commerce – items for sale, mentions of products for commercial purposes, discounts and promotions.
Giveaway – contests and giveaways.
Social promo – messages about the disappearance or search for someone or something, mentions with a call to support a public initiative, a fraud warning, etc.
Vacancy – vacancies, job postings, job search messages, calls for and submissions of resumes/CV
Donation – requests for donations, fundraising, and reports on various charity initiatives, free charitable giveaways, charity drives
Guidance – cooking recipes, health and beauty how-tos, housework tips, all kinds of lifehacks and instructions.
Captions – photo and video captions, hashtags.
List – the subject of your monitored topic is included in a list.
🤖 If you find a bug in the algorithm that places a post in the wrong auto-category, you can change it, as shown below. This will help our algorithm to do better next time!
Which languages have automatic auto-categories detection capabilities?
English
French
German
Italian
Portuguese
Spanish
Ukrainian
You can check all available smart features for each language in the table below.
If you have any questions about auto-categories, send us a chat message or email support@youscan.io ;)