Why auto-categories?
Auto-categories help you pick out the most relevant information from a large stream of mentions. YouScan automatically sorts mentions by categories with the help of machine learning.
Examples of such auto-categories include:
Article, which gives an overview of news stories and other media coverage about your topic
Promo, which can help you analyze your promotional initiatives
WOM (word-of-mouth), which can help you listen to your customers and find insights
Complaint, which can help you to deal with negative feedback in a timely manner
How to use auto-categories
1. Navigate to the filter menu by clicking "Change Filter"
2. In the "General" tab under "Auto-category", choose the type(s) of posts you'd like to work on.
💡 You can also set up "Rules" for each auto-category. For example, the software can automatically delete posts that fall under commerce or charity.
☝️ Auto-categories are available for English, Russian and Ukrainian.
List of auto-categories
WOM (word of mouth) – a mention where the user describes their personal experience with the brand. These types of mentions are more personal, often addressed to someone specific (a friend, a colleague, the company), and written in a more casual tone. These mentions include: opinions, comparisons, recommendations, complaints, questions about products/services and other discussions.
Opinion — a post that expresses the user's opinion, judgment or analysis of a product.
Comparison — mentions where users compare several products, services, brands or companies.
Recommendation — posts that recommend or advise against using a particular product.
Complaint — negative feedback about a product, service or the brand as a whole.
☝️ Set up email or messenger alerts about these types of mentions in order to respond to these concerns in a timely manner.
Question — questions about a product/service.
Official response — replies from the company's representative.
Mismatch — the monitoring subject is mentioned in the body of a post, but isn't directly related to its content. For example, the brand name is mentioned in a hashtag.
Article – an informative mention. These are user-generated posts on social media and news stories shared over Messenger, on social media or forums. These mentions include news stories, factsheets, briefs, blog posts and testimonials.
Promo – mentions aimed at audience engagement and brand promotion.
Commerce – items for sale, mentions of products for commercial purposes, discounts and promotions.
Giveaway – contests and giveaways.
Social promo – messages about the disappearance or search for someone or something, mentions with a call to support a public initiative, a fraud warning, etc.
Vacancy – vacancies, job postings, job search messages, calls for and submissions of resumes/CV
Donation – requests for donations, fundraising, and reports on various charity initiatives, free charitable giveaways, charity drives
Guidance – cooking recipes, health and beauty how-tos, housework tips, all kinds of lifehacks and instructions.
Captions – photo and video captions, hashtags.
List – the subject of your monitored topic is included in a list.
🤖 If you find a bug in the algorithm that places a post in the wrong auto-category, you can change it, as shown below. This will help our algorithm to do better next time!
If you have any questions about auto-categories, send us a chat message or email support@youscan.io ;)