Now that you have created your monitoring topic and all data for your desired time period has been collected, your next step is to set up your mention stream for analysis.
Step 1: Select your desired time period using the calendar
The first thing to do is to determine the chronological scope of your analysis. Data from the past 30 days is selected by default. To set a different time period, manually select the dates you'd like to monitor.
Step 2: Merge duplicates
This tiny toggle can save you a lot of time and effort. You don't need to process mentions with the same copy — just merge all duplicates and process them in bulk with just one click.
Step 3: Choose filters
You can highlight mentions that share the same characteristics using the "Choose filter" function.
💡 For example, your analysis might focus on social media content from all platforms except Twitter. You can choose the desired resource type and exclude posts from the source you don't need:
Learn more about filters here.
Step 4: Search inside the topic
You can further specify your desired data segment through the search function inside the individual topic. The internal search can help you find posts with desired keywords among the other mentions.
💡 For example, you might need mentions where users talk about their favorite Spotify playlists. To find these, list the necessary keywords in the search bar, such as: (fav OR favorite OR best OR inspiring OR lovely) /5 playlist. Expanded search field makes it easier to work with the search engine:
The internal topic search uses the same search operators as YouScan topics. You can brush up on these operators here.
Step 5: Sorting the mention stream
Sorting helps put mentions in the order convenient for you. If you need to see the most popular posts first, sort "by engagement." Then you'll see the post that has the most activity first, and the post that received the least likes and comments last. You can also sort by publication date, indexing date, as well as by number of comments, views and duplicates.
🎉 Your mention stream is ready — time to start analyzing!