A topic is a search query that contains a string of keywords (variations on the spelling and other common search terms that frequently appear together with your monitoring subject). YouScan will use these keywords to search for mentions on social media.
The monitoring subject can be a brand name, a company, a person, an ad campaign, an entire field (for example, to find out what people say about the dairy industry online), etc. Every monitoring topic will contain a separate mention stream, a collection of metrics and analytics, send email notifications, etc.
Different topics can be compared and contrasted with one another.
As an example, let's take a look at how a search query is created for VISA bank cards.
1. Creating a topic
Select "Create topic" in the menu located above your list of topics.
2. Setting up your filters
Select your preferred language, countries and source types.
⚠️ Note that users often don't specify their location in their social media profiles. This is why we recommend selecting the "Not defined" filter in the Country filter, so you don't miss out on important mentions.
The language of a mention can be difficult to detect, so we recommend adding "Undefined" (Latin) or "Undefined" (Cyrillic) to your preferred language, depending on your needs.
3. The search query
In order to get the most accurate and complete results, use YouScan's special query vocabulary, which consists of the following operators:
OR - used to list the different spelling of your keywords
AND - used for conjunctions of several keywords or search terms
/n (distance between words) - used to set the parameters for distance between words (n is substituted with the number of spaces you'd like to add, so /1, /2 and so on)
Stop words - used to exclude mentions that contain certain words
"Quotation marks" - used to search for an exact word or phrase as it appears inside the quotation marks
(Brackets) - used to group together words under the same operator.
Read more about logical operators and the search query vocabulary here.
To get the best results, include different spelling of keywords in different languages, common mistakes, adjectives and hashtags that appear alongside the word using the OR operator:
If the keywords are not unique, include helper words to narrow down your search using the AND operator, or /n and brackets to group several words together:
Spaces for the /n operator are chosen through trial-and-error. For example, if the name of your monitoring subject contains two words or more, use /1 between the words. For example: Burger /1 King.
You have the ability to preview how many mentions are collected for your monitoring subject at the topic creation stage. You can use these preliminary results to edit your search query and choose your stop words.
A good selection of stop words will ensure the cleanest results and simplify the subsequent work with mentions.
Take note that punctuation (, : ! ? _ . ; etc.), special characters, and multiple consecutive spaces do not work in search queries and will be treated the same as a single space.
Once you're happy with the results in the preview and you have finished setting up the query, press "Create topic"
🎉Success! Your monitoring topic has been created. New mentions, as well as mentions published within the past 30 days, will be collected (as long as their number doesn't exceed 100,000).
️☝️For optimal results, your analytical window should cover at least the past 7 days. For example, for most Pro plan subscribers, that covers up to 1,000,000 weekly mentions.
You can check the limits of the analytical window for your plan here: https://youscan.io/price/
If data for the past 7 days exceeds the limits of your analytical window, send us a message via chat or email email@example.com. We can review your search query and narrow down your monitoring scope, or help you choose a subscription plan that best suits your needs.