Aspects are particular features of a service or a product that a consumer can express his or her opinion about - which, in turn, can be positive, negative or neutral. Package design, taste, and convenience are all examples of aspects.
Aspects in YouScan are determined with the help of machine learning. The algorithm aims to decode the meaning of text like a human would, and trains on data marked up by humans.
For example, when a user writes about the taste of Starbucks drink, the software determines the aspect as "taste."
In this article, we will examine:
- How to use aspects
- How to manually change an aspect
- How to prepare Analytics reports for aspects
- A full list of available aspects
How to use aspects
1. Go to the Filter tab in the mention stream
2. In the Aspects tab, select the mentions you wish to work with. You can choose to work with either an individual aspect in any sentiment, or all aspects with one specific sentiment. Exclusion filters apply here as well.
👆 You can set up Rules for individual aspects. For example, you can choose to have any negative mentions about an aspect emailed to you.
How to manually change an aspect
If you noticed that the sentiment of an aspect was determined incorrectly or an aspect is missing, you can modify or add it manually. Click on the incorrect aspect and select the correct one from the dropdown menu.
How to prepare Analytics reports for aspects
Go to the Aspects tab in the Analytics section.
Filters and dates
The default is set to display graphs for the last 30 days of mentions.
To select a different time period, choose the desired dates from the calendar in the upper right-hand corner. The new dates will be applied to all data in the Aspects report.
Choose filters to analyze data from a specific source, author or type of mention. This filter will be applied to all mentions in the Sentiment section.
For example, this is what it would look like if you need to analyze all social media mentions.
The "Sentiment by aspect" diagram
By default, you will see the top 5 positive-, neutral- and negative-sentiment aspects determined for your topic in the chosen time period and filter.
You can adjust the aspects reflected in this chart by clicking the desired aspect. For example, to add more aspects to your top 5, you can navigate in the list of aspects by selecting each aspect individually. By clicking on an aspect, it will be highlighted and displayed on the diagram.
If you clear all highlighted aspects, the diagram will display those that have been determined for mentions under a specific filter in a specific time period.
You can change the chart settings to display the number of mentions or the percentage of the total number of aspects with a specific sentiment. The data will change for every aspect with negative, positive or neutral sentiment.
There are two types of charts available for the Aspects report: spider (radar) and stacked bar, with stacked bar set as the default format. You can change the chart type by clicking the button above the chart. The stacked bar chart will display shares of the three sentiments for each aspect: positive, negative and neutral.
You can export graphs from the Aspects report in the following formats: PNG, JPEG, SVG, PDF, XLS (spreadsheet), CSV (spreadsheet).
To download a graph, click the Export button and select your desired format.
Which aspects can be determined by YouScan
Price - how much the product or service costs.
Assortment - availability of selection for products or services by type, sort or size.
Quality - a collection of features of a product or service that allow it to meet the customers' needs
Contents - various components or ingredients that make up a product.
Smell - olfactory qualities of an object or substance.
Taste - qualities triggered by the taste receptors.
Packing - materials or gadgets used to package the product for storage, delivery or usage. For example, durability of the packaging material; how safe, convenient or eco-friendly it is.
Design - the outward appearance of a product. For example, its shape, colour, and other functions that satisfy a particular aesthetic need.
Service - the actions a company takes while providing a product or service to a customer. This can be product delivery, assembly, set-up, call centre and customer service work, whether or not there are line-ups to get in, warranty offers, etc.
Expiration date (Longevity) - expiry date for perishable products or expected longevity of products with limited use time, such as tires, furniture and appliances.
Availability - the presence or absence of a product or service for purchase. For example, can it be bought at the brick-and-mortar location, ordered online, pre-ordered, or is it out of stock.
Functionality - the number of purposes a product or service can fulfill.
Usability - how convenient the product or service is in use.
Performance - the product's technical features such as power, speed, battery life.
Health effects - how the product or service affects the consumer's health.
Location - geographical identifiers of an object, such as a restaurant or a store.
Atmosphere - how comfortable a place is, its interior design, what kind of clientele it gets. Generally used to describe cafes, restaurants and stores.
Cleanliness - the physical appearance of a product or a store location.
If you have any questions, feel free to reach out via chat (speech bubble in the right-hand corner) or email firstname.lastname@example.org, we'd be happy to help! 😉