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Conduct competitor analysis with the Comparison feature

How to compare discussions from several topics, competing brands and logos in YouScan

Anastasia Kibets avatar
Written by Anastasia Kibets
Updated over a week ago

To start comparing several topics or logos, navigate to one of the topics and select General analytics → Comparison.

Filters and calendar

First, select the time period and data you would like to compare. The default graph reflects data from the past 30 days. To change the monitoring period, use the calendar in the upper right-hand corner of the dashboard. Selected dates will apply to all data in the Comparison dashboard.

Use filters to analyze a specific dataset. For example, you can choose to compare only the WOM (user-generated) mentions to contrast topics by discussions among real people, without promotional content or news stories.

To make your analytics comparison deeper and more effective, use "Statistics by" feature.

Apart from statistics by mentions, you can choose to compare the data from two topics between:

  • Engagement: tracking the engagement metric can show how actively involved people are with your brand. This can help you boost the performance of your campaigns.

  • Views: helps you see analytics for the most-viewed posts. Tracking views can help you measure your ad campaigns' reach.

    ☝️ We determine the view count only on platforms offering public access to this information.

  • Comments, Reposts, and Likes: these metrics allow you to dive deeper into how users are engaged with your brand.

Topic comparison

To start the comparison, select the topics you'd like to compare (the topic you're currently working from will automatically be included). Click on "Change", select your topics from the list and click "Apply." There's no limit to the number of topics you compare.

The default landing page is the topic comparison tab. This report should help you get a better picture of the sentiment comparison and share-of-voice for each topic.

💡 If you haven't set up monitoring topics for your competitors, learn how to do it here.

Mentions graph

This graph will help you analyze the overall mention volume and activity across topics and to check whether there's any correlation between them.

To understand what caused a specific spike in mentions, click on the corresponding point on the graph to see the mention stream for that time period.

Sentiment graph

Use this chart to compare the sentiment breakdown for each topic. You can see the exact number of mentions in each sentiment section by hovering your cursor over it.

The legend of this chart is clickable, so you can select any sentiment icon to exclude that sentiment from the chart (for example, you can exclude all neutral mentions and just compare the emotionally valent ones).

Share of conversation graph

This chart allows you to see the share of voice (or share of conversation) taken up by different brands. This percentage is calculated by dividing the total number of mentions across all topics by the number of mentions in a specific topic.

Exporting data

The conversation trend graph is available for download in the following formats: PNG, JPEG, SVG, PDF, XLS (spreadsheet), CSV (spreadsheet).

To download the graph, click "Export" and select your desired format in the dropdown menu.

All reports are exported with filtered data.

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