To start comparing several topics or logos, navigate to one of the topics and select Comparison in the left-hand menu.
Filters and calendar
First, select the time period and data you would like to compare. The default graph reflects data from the past 30 days. To change the monitoring period, use the calendar in the upper right-hand corner of the dashboard. Selected dates will apply to all data in the Comparison dashboard.
Use filters to analyze a specific dataset. For example, you can choose to compare only the WOM (user-generated) mentions to contrast topics by discussions among real people, without promotional content or news stories.
The default landing page is the topic comparison tab. This report should help you get a better picture of the sentiment comparison and share-of-voice for each topic.
To start the comparison, select the topics you'd like to compare (the topic you're currently working from will automatically be included). Click on "Change", select your topics from the list and click "Apply." There's no limit to the number of topics you compare.
💡 If you haven't set up monitoring topics for your competitors, learn how to do it here.
This graph will help you analyze the overall mention volume and activity across topics and to check whether there's any correlation between them.
To understand what caused a specific spike in mentions, click on the corresponding point on the graph to see the mention stream for that time period.
Use this chart to compare the sentiment breakdown for each topic. You can see the exact number of mentions in each sentiment section by hovering your cursor over it.
The legend of this chart is clickable, so you can select any sentiment icon to exclude that sentiment from the chart (for example, you can exclude all neutral mentions and just compare the emotionally valent ones).
Share of conversation graph
This chart allows you to see the share of voice (or share of conversation) taken up by different brands. This percentage is calculated by dividing the total number of mentions across all topics by the number of mentions in a specific topic.
Switch over to the Logo tab to start comparing logos.
Select the logos you want to compare. Click "Edit", select the desired logos from the list and click "Apply."
You can select a maximum of 10 logos for comparison.
☝️ If the logo list is empty, you may not have the Logo Recognition add-on on your account. To access this feature, email firstname.lastname@example.org.
By default, you will see the logos compared by 5 most common Visual Insights. But you can choose to compare these by any objects, personas, events or activities that are identified in images by our algorithm.
For example, let's compare three different types of transportation. To do so:
- Remove any Visual Insights you don't need (click on the 'x' next to Insight);
- Click "Edit" and choose all types of transportation you want to compare;
- Click "Apply."
All done! 🎉
Now you can conduct your logo comparison. In our example, we see that there are way more race car photos that feature a Mercedes-Benz logo than those with a BMW logo, while the percentage of trucks with a Mercedes-Benz logo is much higher than BMW logo trucks.
The conversation trend graph is available for download in the following formats: PNG, JPEG, SVG, PDF, XLS (spreadsheet), CSV (spreadsheet).
To download the graph, click "Export" and select your desired format in the dropdown menu.
All reports are exported with filtered data.