The Subject filter

How to quickly find out the context of social media discussions around your brand

Anastasia Kibets avatar
Written by Anastasia Kibets
Updated over a week ago

Why filter by Subject?

The Subject filter in YouScan helps you to focus on specific discussions in your monitoring topic. For instance, when tracking mentions of any restaurant, you may see reviews on food, service, and interior, making it difficult to understand what to work on and how customers react to changes.

By applying the "Food" subject filter, you will only see food-related reviews, making it easier to detect potential crises and make informed decisions. Subjects help to streamline your analysis and focus on what's most important.

How does it work?

1. Go to Filters. 

2. In the Subjects tab, select mentions you'd like to work with and click “Apply”.

☝️ You can set up rules for each individual subject. For example, you can choose all mentions of Politics to be removed. 

How I can change it manually?

If you notice that the system has mistakenly assigned the wrong subject to a mention, you can fix it yourself. This will help improve the accuracy of our algorithm in the future.

List of subjects

Politics - everything related to the political landscape: news, events, key players.

Incidents - events that are usually negative.

Health - everything related to healthcare and medicine: diseases and their symptoms, pharmaceutical discussions, diets, lifestyle, exercise, medical side effects of cosmetic procedures, etc.

Tech - the latest in tech, gadgets, apps, software, programming languages, etc. 

Fashion - mentions of clothes, shoes, accessories. Fashion industry news, fashion history, apparel for sale. 

Beauty - makeup, perfume, skincare, cosmetic and spa procedures, beauty salons, hairstyles.

Food - dining, beverages, recipes, dishes. 

Autos - news, announcements, events in the automotive industry.

Cinema - movie trailers, new releases, film reviews, teasers, news in the world of cinema. 

War - combat discussions, the army, historical discussions and wartime archives. 

Tourism - tourist lifehacks, resorts, sightseeing, tickets, accommodations, visas. 

Real Estate - homes for rent, sale, real estate industry news.

Interior - interior design and decor, building materials and samples, renovations, landscaping. 

Children - mentions about kids, toys, children's books, fairy tales, children's diets and baby food, baby skincare, etc. Discussions about child psychology and development, schools. 

Computer games - everything about videogames and esports. 

Economics - news, finances, tariffs, salaries, internal and external economies of scale

Celebrities - mentions of famous people: actors, musicians, reality TV stars, thought leaders.

Religion - discussions about religion and the spiritual world. 

Event - celebrations, holidays, conferences, exhibits, concerts, etc. 

Science - mentions about STEM fields, humanities, social sciences.

Sport - everything related to different sports: basketball, football, tennis, racing, sports cars, motorcycles, cycling, chess, sports betting, martial arts etc.

Read more:

Did this answer your question?