Insights Copilot

Ask anything, across everything
​Compare topics, dig deeper, and slice your data any way you need.

Watch the video where our Head of AI, Jenya, explains how Insights Copilot compares brands, breaks down trends, and generates a report

Insights Copilot is an AI agent integrated directly into the YouScan platform. It surfaces qualitative and quantitative insights — consumer sentiment, audience demographics, key complaints, unmet needs, and more — from millions of online discussions, simply by asking questions in natural language.

Copilot can compare brands, markets, or competitors across multiple topics within a single request, and breaks complex questions down into steps to arrive at a complete answer.

Insights Copilot processes up to 5,000 mentions per request. Results include popularity indicators and mentions count for each insight, plus a reasoning flow that explains how Copilot reached its conclusions.

When you're ready to share what you've found, Copilot can turn your conversation into a custom report — ready to export as a PDF or share via a link

Insights Copilot is always available in the top-right corner, next to your account name — whether you're on the account level or inside a specific topic:

💡 No matter where you open it from, you can add other topics to your question for comparison so you're never limited to analyzing just the one topic you started from. Just click “Add Context” and select the topics you want to analyze.
​
Insights Copilot has a natural language interface: you can enter any question about the social data in your topic or use our built-in suggestions.
On average, the response time is about one minute.

You can cancel any request, just click on the “Stop” button.
​

Once generated, you will see popularity indicators and mention counts for each insight. Click any insight to view the sources used for conclusions.
​

It supports threaded conversations. You can engage in follow-up discussions, exploring key insights in greater detail and context. Copilot may also suggest relevant follow-up questions to help you dig deeper.

You can archive chat if you no longer need it. To do this:

Insights Copilot automatically detects and applies relevant filters based on your question, so you don't need to set them up manually before asking. To get results that are more precise for your specific case, it helps to include key parameters directly in your question — for example, the filters or the language you want the answer in.

For example, instead of asking "What are the main consumer complaints?", you could ask "What are the main consumer complaints, based on WOM and Opinion mentions only?" or "Summarize the breaking news about our brand, in Ukrainian."

We translate only the final answer from the model into the user query language (i.e., if you ask a question in Spanish, we will translate the final answer to Spanish). To ensure you always get answers in your desired language, you can tell Copilot in which language you'd like to receive the answer — in other words, specify certain conditions in the question itself.
​

You can add charts from Copilot's answers straight to a custom dashboard.

☝️ Please note:

💡 Learn more about dashboards in Custom dashboards.

For example, you can ask, “What are the main consumer complaints?” → … “And what about … ?” → “And how should we respond?”

​2. Build Charts and Analyze Stats
​
Copilot presents answers using various chart formats, making it easier to visualize aspects comparisons directly in the conversation.
​

3. Compare different data segments

You can compare data for different time periods, geographical locations, social conversation topics, or entire topics against each other — for example, your brand against competitors, or one market against another — all within the same request. To select topics for comparison, click “Add Context”

💡 You can also copy the answer, copy a link to it to share with a colleague who has access to the same topic, or download it as a PDF.
​

☝️ Insights Copilot analyzes only text mentions on social media. For image analysis and audience analysis, we recommend using YouScan's Al capabilities dedicated to Visual Insights and Audience Insights.

You can now search for the question you're looking for by its title or filter your previous conversations by topic. Click the filter button to choose which topic's conversations you'd like to see.

If you're an account admin, you'll see both your own conversations and your colleagues'.

Once your conversation with Copilot has surfaced the insights you need, you can turn them into a shareable report.

Click the "Report generation" button to have Copilot generate a custom report based on your conversation. You can create a report based on your conversations or based on a new question.
​

You can then:

Insights Copilot usage is measured in credits. Each plan includes a monthly credit allowance, and each question you ask uses up some of that allowance — simple questions typically use fewer credits, while more complex ones may use more. On average, one question costs around 10 credits.

Our Terms of Service reflect this credit-based model.
​
Monthly limits by plan

In the Insights Copilot settings, you can check the usage percentage:
​

​
Need more credits?

If your plan's monthly allowance isn't enough, you can upgrade to Advanced Insights Copilot — our add-on module offering up to 10,000 credits per month (approximately 1,000 questions).

What is a credit?
A credit is a unit that measures how much processing a question requires. On average, one question costs around 10 credits, though this can vary depending on complexity.

What happens if I run out of credits?
You won't be able to ask further questions until your credits reset the following month, unless you upgrade to Advanced Insights Copilot.

How do I upgrade or get more credits?
Contact your account manager or reach out to our support team at support@youscan.io.