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YouScan Aspects: How you can use them
YouScan Aspects: How you can use them

How you can quickly find out which features of your brand, product or service are most actively discussed on social media

Kateryna Gordienko avatar
Written by Kateryna Gordienko
Updated over a week ago

Aspects are particular features of a service or a product that a consumer can express his or her opinion about - which, in turn, can be positive, negative or neutral. Packaging, design, taste, and convenience are all examples of aspects. 

Aspects in YouScan are determined with the help of machine learning. The algorithm aims to decode the meaning of text like a human would and trains on data marked up by humans. 

For example, when a user writes about the taste of a Starbucks drink, the software determines the aspect as "taste."

In this article, we will examine: 

How to use aspects 

1. Go to the Filter tab in the mention stream 

2. In the Aspects tab, select the mentions you wish to work with. You can choose to work with either an individual aspect in any sentiment, or all aspects with one specific sentiment. Exclusion filters apply here as well. 

👆 You can set up Rules for individual aspects. For example, you can choose to have any negative mentions about an aspect emailed to you. 

How to manually change an aspect

If you notice that the sentiment of an aspect was determined incorrectly or an aspect is missing, you can modify or add it manually. Click on the incorrect aspect and select the correct one from the dropdown menu. 

How to prepare Analytics reports for aspects

Go to the Aspects tab in the General Analytics section.

Filters and dates

The default is set to display graphs for the last 30 days of mentions. 

To select a different time period, choose the desired dates from the calendar in the upper right-hand corner. The new dates will be applied to all data in the Aspects report. 

Choose filters to analyze data from a specific source, author, or type of mention. This filter will be applied to all mentions in the Sentiment section.  

For example, this is what it would look like if you need to analyze all social media mentions. 

The Sentiment by aspect diagram

By default, you will see the top 5 positive-, neutral- and negative-sentiment aspects determined for your topic in the chosen time period and filter. 

You can adjust the aspects reflected in this chart by choosing the desired aspect. For example, add more aspects to your top 5. 

Select custom aspects (tags you have created) from the drop-down menu to add them to the chart. The data will be displayed side by side, allowing you to compare and analyze the information easily. Sentiment distribution for tags is derived from the sentiment of mentions that are labeled with this tag.

You can change the chart settings to display the number of mentions or the percentage of the total number of aspects with a specific sentiment. The data will change for every aspect with the negative, positive, or neutral sentiment. 

There are two types of charts available for the Aspects report: spider (radar) and stacked bar, with stacked bar. You can change the chart type by clicking the button above the chart. The stacked bar chart will display shares of the three sentiments for each aspect:  positive, negative, and neutral.

Exporting data 

You can export graphs from the Aspects report in the following formats: PNG, JPEG, SVG, PDF, XLS (spreadsheet), and CSV (spreadsheet).

To download a graph, click the Export button and select your desired format. 

Which aspects can be determined by YouScan

Price - how much the product or service costs. 

Assortment - availability of selection for products or services by type, sort or size. 

Quality - a collection of features of a product or service that allow it to meet the customers' needs

Contents - various components or ingredients that make up a product.

Smell - olfactory qualities of an object or substance.

Taste - qualities triggered by the taste receptors.

Packaging - materials or gadgets used to package the product for storage, delivery, or usage. For example, the durability of the packaging material; how safe, convenient or eco-friendly it is.  

Size - linear quantities characterizing an object: length, height, width.

Design - the outward appearance of a product. For example, its shape, color, and other functions that satisfy a particular aesthetic need. 

Service - the actions a company takes while providing a product or service to a customer. This can be product delivery, assembly, set-up, call center and customer service work, whether or not there are line-ups to get in, warranty offers, etc. 

Expiration date (Longevity) - expiry date for perishable products or expected longevity of products with limited use time, such as tires, furniture, and appliances.    

Availability - the presence or absence of a product or service for purchase. For example, can it be bought at the brick-and-mortar location, ordered online, pre-ordered, or is it out of stock. 

Consistency - the state of a substance, the degree of softness, density, or hardness (watery, foamy, oily, homogeneous, etc).

Functionality - the number of purposes a product or service can fulfill. 

Usability - how convenient the product or service is in use.

Performance - the product's technical features, such as power, speed, and battery life. 

Health effects - how the product or service affects the consumer's health. 

Usage - the number of uses or how long it may last.
E.g., A pack of coffee was over in a week

Location - geographical identifiers of an object, such as a restaurant or a store.

Atmosphere - how comfortable a place is, its interior design, and what kind of clientele it gets. Generally used to describe cafes, restaurants, and stores.

Cleanliness - the physical appearance of a product or a store location. 

Which languages have automatic aspects detection capabilities?

  • English

  • French

  • German

  • Italian

  • Portuguese

  • Spanish

  • Ukrainian

You can check all available smart features for each language in the table below.

💡 By clicking on the aspect, you will be taken to a stream of mentions where Insight Copilot will automatically start analyzing data.

To disable this feature, go to settings and move the slider.

If you have any questions, feel free to reach out via chat (speech bubble in the right-hand corner) or email, we'd be happy to help! 😉

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