Audio Monitoring helps you collect videos in which people have mentioned your monitoring object. It gives you deeper insights into what people say about your brand or the person you monitor.
To identify the mentions of your monitoring object in videos, we use captions or/and subtitles. To find mentions collected to the topic with Audio Monitoring in the mentions stream, use filters:
Click on the “Filters” button;
Select the “General” section;
Choose “Subtitles”;
Click “Apply”.
Search in transcripts with the transcript: operator
The transcript: operator searches for keywords only in the audio or video transcript. It doesn't look at the post text, title, or description.
This helps when a brand is said out loud but not written anywhere. For example, a creator might talk about a Sephora haul in a TikTok video, while the caption contains only hashtags.
Basic syntax
transcript:Sephora finds videos and audio mentions where "Sephora" is spoken.
transcript:"Sephora haul" searches for an exact phrase in the transcript.
transcript:(lipstick OR "Sephora Collection") searches for any of the listed options.
Please note:
The operator works only for mentions that have an audio transcript.
If a word appears only in the post description and isn't spoken, the
transcript:condition won't match it.Without
transcript:, regular search can match the mention text and other available text fields.You can use the operator both in the topic query and in the internal search. Advanced operators apply only to the part of the query they cover. So you can keep your main Sephora topic query as it is and add
transcript:in the internal search to quickly narrow results down to videos.
You can also collect historical data to find earlier videos mentioning your monitoring object. The historical Audio Monitoring data is available from October 15th, 2022.
☝🏻 Audio Monitoring is available as an add-on, which you can purchase additionally for any pricing plan. To learn more about the features and possibilities of YouScan add-ons or pricing plans, contact your personal manager or write to support@youscan.io.