What are trends and how we find them
Trends are discussions around your monitoring subject that gain traction within a certain period of time. YouScan finds trends automatically with the help of machine learning algorithms.
To detect trends, the algorithm analyzes the number of mentions for the previous day. If the number of mentions around one topic has increased significantly compared to the previous day, the system recognizes the discussion as trending and creates a trend.
Tasks that require knowledge of trends
Analysis of large data sets; insight research;
Fast response times to spikes in online conversations;
Identifying where viral content originated - detailed analysis of individual trends;
Data optimization for specific tasks. For example, you can exclude all trending discussions from a mention stream to avoid missing routine customer concerns.
Working with trends in YouScan
Dynamics graph
To track the distribution of trends in dynamics, go to General Analytics → Overview tab.
Trends are depicted as bubbles on the graph. Trending topics that contain negative-sentiment mentions are marked red, positive trends are green, and neutral are blue.
Hover your mouse over any bubble to get a detailed view of the trend:
Trend description;
Total number of mentions in this trend during peak period;
Total number of mentions in this trend during the selected period (meaning dates picked in the calendar);
Overall engagement (total number of likes, comments and shares) for mentions in this trend;
Number of unique authors;
Auto-category for mentions (if a prevalent one is identified);
Author gender (if a prevalent one is identified);
Country or city (if a prevalent one is identified);
Source (if a prevalent one is identified).
List of trends
Below the Dynamics graph in the Analytics section, you can find a list of the most active trends in your set time period. Here, the trends' sentiment is shown in the same colours as the line on the left: negative - red, positive - green, neutral - blue.
Filter by trend
The filter menu in "Mentions" section contains a separate tab for trends. In it, you can apply filters to individual trends or exclude certain discussions to avoid missing important information because of a trending topic.
You can navigate back to the mention stream in order to review the discussion, or go to any tab in the "General" аnalytics section. The trend filter will persist throughout your dashboard.
For example, you can take a look at which platforms housed the discussions, and which regions and demographics participated in it.
💡 By clicking on the trend name, you will be taken to a stream of mentions where Insight Copilot will automatically start analyzing the trend.
To disable this feature, go to settings and move the slider.
How to edit Trend name
You can edit Trend name manually in Mentions stream and in General
Analytics tab.
To do that, click on the pencil icon, make changes and click the "Apply" button.
1. Go to General Analytics tab, Overview graph
2. Scroll down to the list of Trends
3. Click on the pencil icon
4. Make changes
5. Click the "Apply" button
Once you’ve saved the new name for the trend you will be able to see it in filters Trends tab, Mentions stream, Overview graph in Analytics, digest, and customized dashboards widgets.