Go to the Conversation Insights and select the Word cloud tab to start working with frequently appearing words and discussion trends in your topic.

In this article, we'll examine:

There are two types of word clouds available in the Analytics dashboard: Frequent words and Trending words. By default, these word clouds are built from all mentions published in the past 30 days.

Use filters to analyze data from a specific source or a specific type of mention. Your word cloud will change in accordance with your filters. These changes will be reflected in both types of word clouds.

💡Read more about working with filters here.

The first word cloud graph is Frequent words. It displays the 100 most common words and phrases that have appeared in your topic in the selected time period. The bigger the word appears in the cloud, the more common it is.

By hovering your cursor over a word, you can see the number of mentions that contain that word. Clicking the word will take you to the mention stream filtered by that word or phrase.

To identify the insights and discover trends, use the Visible Range slider. Move the slider to the left to see less obvious frequent words.

Select Unique mentions to analyze the data without taking duplicates into account.

To easily identify customer pain points and complaints, click Sentiment. The words will be colored as positive or negative. By clicking on a word, you will go to the mention stream filtered by this word and its sentiment.

This graph shows how popular the words in the selected time period are, compared to a similar time period in the past.

By hovering your cursor over a word on this graph, you can see the number of mentions containing this word in the current and previous time periods.

The graph is divided into three sections depending on how frequently the word was used.

Trending: the words became significantly more popular in discussions over the selected time period.

Stable: word usage has changed, but the changes aren't significant within your usual conversation dynamics.

Fading: words are used less frequently than in the previous time period.

In the example below, words like whatsinmybag and clean girl were trending, while the word allyearroundperfume was used less frequently than in the previous time period. Thus, the usage of it has faded.

We compare the most common words in the selected time period to the most common words from a previous time period to see how the usage of each word has changed.

If a word didn't make it into the top ranking in one of the periods, the comparison data would be approximated. You'll see a notification pop up when hovering over the word.

It might be difficult to read words that are too close together on the graph. To simplify your conversation trend analysis, you can zoom in on a specific graph part. Left-click and drag the cursor over the area you'd like to magnify. Then reload the page or press "Reset zoom" to reset the display.

Word categories allow you to set up the two word clouds in accordance with your tasks.

By default, all word categories are displayed in the Frequent words and Trending words graphs. These categories can be toggled on or off using the icons at the bottom of the graph.

Each category has its own unique color. If you wish to exclude a category, simply click on the corresponding icon. When you click on the category, all words in that category will disappear from the word cloud, and the icon will turn grey. You can display anywhere from 1 to 6 categories on the graph at once.

Reload the page to reset your preferences and display all categories.

Objects - the most common nouns in your topic. Singular and plural nouns will be merged into one category: for example, "lip" and "lips" are all part of the "lip" object.

Phrases - the most common phrases in your topic. We examine all existing combinations of words and their appearance in sentences; words that often appear together will be merged into a phrase. For example, "summer aesthetic".

Hashtags - the most common hashtags. For example, #whatsinmybag.

Emojis - the most common emojis in your topic. For example, "💋🛍️💗"

Actions - the most common verbs in your topic, displayed as an infinitive. Actions can be passive or active. For example, "buy".

Properties - the most common adjectives. Traits help you understand how users describe your product. For example, "favorite".

If the Frequent words or Trending words graphs contain irrelevant words, you can hide them.

1. Click on the eye icon in the upper right-hand corner.

2. Click on the words you want to hide. They'll turn grey.

☝️You can hide all words individually except for emojis. Emojis can only be hidden as an entire category.

3. Select "Hide selected words". You'll see a prompt when hovering your cursor over the button.

4. Export the graph in your desired format and click "Exit hidden words mode". Hidden words will once again appear on the graph.

You can download the word cloud in the following formats: PNG, JPEG, SVG, PDF, XLS (spreadsheet), CSV (spreadsheet).

Click the Export button in the upper right-hand corner and select your desired format from the dropdown menu.

☝️ Filters are applied to exported data. Remember that you can hide irrelevant words or word categories from the graph.

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