Working with Tags in YouScan's Analytics

Sort your data by tags, keep track of categories with the highest volume of positive, negative and neutral mentions

Anastasia Kibets avatar
Written by Anastasia Kibets
Updated over a week ago

Tags help you sort all mentions from a topic into categories or subtopics. Diligent tagging allows you to analyze your mention stream by specific themes or categories. You can divide all car mentions in a stream by certain make and model, as in our example below. Learn more about tags and working with them in YouScan here.

Go to Analytics and select the Tags tab.

Filters and calendar

The first graph you see, the conversation trend, is created automatically to reflect all mentions collected over the past 30 days. To select a different time period, use the calendar in the upper right-hand corner of the dashboard.

The new dates will apply to all data in the Tags dashboard.

Use filters to analyze data from a specific source, author or to only see a specific type of mention. For example, here's what it would look like if you only wish to analyze mentions from social media.

💡 Read more about working with filters here.

Choosing which tags to analyze

You can set up your graph using the "Choose tags" function. The chosen tags will be applied to all graphs in this dashboard.

If the topic has 5 tags or fewer, they will all be displayed on the graph simultaneously.

If the topic has 8 tags or more, the 5 most frequently used tags will be displayed by default. You can choose which tags you want to see on the graph. Click on the tag, and a corresponding graph will be created. You can also switch between tags in the topic. The inactive tag will be unhighlighted in the tag list and will not be displayed on the graph.

Tag dynamics graph

This graph allows you to analyze the overall volume of tagged mentions. The graph displays mentions with the most frequently used tags by default.

Total tagged mentions

You can analyze the overall volume of mentions with specific tags using the "all tagged mentions" graph. To check the exact number of mentions, hover your cursor to see more about that specific tag.

Tags by sentiment

Analyze the number of mentions with positive, neutral or negative sentiment under each tag individually. The graph will display bars corresponding to tags, colour-coded by sentiment. Hover over sections of the graph to view the exact number of mentions it represents.

This is an interactive graph, which allows you to do things like exclude all neutral mentions from the graph.

Exporting data

Sentiment graphs are available for download in the following formats: PNG, JPEG, SVG, PDF, XLS (spreadsheet), CSV (spreadsheet).

To download the graph, click "Export" and select your desired format in the dropdown menu.

If you have any further questions, send us a note via chat (bubble on the right-hand side) or email us at, we'd be happy to help! 😉

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