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Working with Sources in YouScan Analytics

Find out which online platforms resonate with your audience; identify promoters, detractors and promotion opportunities

Anastasia Kibets avatar
Written by Anastasia Kibets
Updated over a week ago

The Sources dashboard can help you find out where the most active discussions of your monitoring subject take place and the sentiment of those conversations.

Go to General Analytics and open the Sources tab.

Filters and calendar

The first graph you see, the conversation trend, is created automatically to reflect all mentions collected over the past 30 days. To select a different time period, use the calendar in the upper right-hand corner of the dashboard. The new dates will be applied to all data in the Sources dashboard.

Use filters to analyze a specific cross-section of the data. For example, you may want to analyze posts and comments separately to understand which platforms encourage active conversations around your subject.

💡 Read more about working with filters here.

"Sources" graph

This graph depicts conversation trends on 7 most active online platforms in your topic.

To view dynamics for a specific website or several sites, disable the rest by clicking on their names in the legend above the graph. This can allow you to compare activity on two platforms where you launched a promotional campaign, for example.

To find out what caused a spike in mentions, click on the high point in the graph to see the stream of mentions for that specific date and platform.

Top sources

Use this list to track changes in the top 10 list of sources by the number of mentions in your topic. It can help you figure out the effectiveness of your audience engagement strategy for a specific platform.

Green bars show:

  1. How the number of mentions from this source changed compared to a similar previous time period. A green arrow up indicates an increase, while a red arrow down indicates a decrease.

  2. The number next to the arrow denotes the number of mentions.

  3. A percentage change in mention volume.

In this example, we can see that the number of Pinterest mentions has increased by 45%, while the number of mentions from Facebook has decreased by 20%.

Graphs on the right-hand side show post volumes for each platform.

Source distribution graph

This graph can help you find out which platform has your most active audience and understand where your target audience lives. Disable the rest by clicking on their names in the legend to compare and contrast sources.

Sentiment by source

Use this graph to understand which platforms need your customer success team's crisis management or attention.

Hover over sections of the graph to see the exact number of mentions they represent.

This graph is interactive. For example, you can exclude neutral mentions.

Mentions by source

This graph is similar to the source distribution graph, but it allows you to easily track the difference in mention volume between top sources.

Exporting data

Sentiment graphs are available for download in the following formats: PNG, JPEG, SVG, PDF, XLS (spreadsheet), CSV (spreadsheet).

To download the graph, click "Export" and select your desired format in the dropdown menu.

☝️ Digests and graphs are exported with filtered data.

💡 If you need additional data for your analysis, use the exported Analytics report in Excel. For example, you might find it useful to see the less popular platforms that didn't make it into your top 10 in spreadsheet form. Find out more about YouScan exports here.

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