YouScan finds over 100 million social media posts every day, with over half of them being images. Research shows that the majority of photos published on social media don't explicitly mention brands anywhere in the captions. So how can you avoid missing out on important data and remain on the same page with your customers? 🤔
The Visual Insights (VI) feature reveals how your brand's products are handled by people in their everyday lives. Visual mentions can help brands create products and services that are truly customer-focused and will draw in the desired target audience.
In this article, we will review:
- How the Visual Insights technology works and which plans have access to it?
- Which tasks can be solved with the help of VI?
- How to use the Filters and Analytics functions.
- The full list of filters with examples.
How Visual Insights works?
We developed a technology that utilizes machine learning to recognize and identify visual content in order to monitor images with brand logos and extract visual insights.
The Visual Insights function consists of two components:
- The visual insights themselves - detection of objects, scenes and actions in images. This function is available to subscribers of the Insight plan and up.
- Logo recognition in images. This function can be included in the topic on a paid basis in Insight and Enterprise plans.
To enable logo recognition in your topics, send us the logo you wish to monitor to us via chat or email firstname.lastname@example.org.
Visual Insights will help you:
- Get the full picture of discussions around your brand on social media.
Learn what your customers think of you, even if they haven't written a word.
- Find previously unknown influencers.
Identify existing brand advocates.
- Measure ad campaigns.
Tracking both branded and user-generated content will help you assess the real reach of your campaigns.
- Calculate ROI from sponsorships.
Understand who has seen your logo and how many times they've seen it.
- Analyze use cases.
Get insights about who, when, where, and - most importantly - how people use your products.
Working with VI:
- Go to the Gallery section of your YouScan dashboard to see the best examples of VI in action.
- Press "Change filters".
3. Go to the Visual Insights tab and select your desired criteria.
💡For example, let's say you need to determine whether there's been any unauthorized use of your brand at recent soccer matches. To do so, you'll need to select "stadium" in the Scene filter:
🤖If you notice an incorrect characteristic – you can change it. Click on the picture and select the correct description from the drop-down list. This will help our algorithm to do better next time.
In the Analytics section, objects and scenes from all the visual content YouScan has collected are displayed in a bubble graph. You can see who appears in photos that mention your brand and what they are doing in these photos, and analyze any emerging trend with a single mouse click:
Description of filters
To illustrate the VI function in a clear and productive way, let's examine each filter using Adidas as an example.
Mentions can be divided into illustrations (collages or photos that feature text) and photos (user-generated photos).
💡For example, you could be looking for colorful photos of people interacting with your brand to feature in a new blog post:
This filter allows you to narrow down the types of publications you want to analyze. You can find out whether images of your brand appear in selfies, screenshots, cartoons or other types of photo.
This is a very useful tool to find out which competitor brands often appear beside yours in user photos. Perhaps this could lead to opportunities to collaborate on a marketing campaign!😊
This filter can help determine which objects surround your brand: what kind of clothing, method of transportation or foods often appear in photos?
What's the best way to find a beautiful, trendy filming location for a new commercial? Choose the "vacation" Scene filter and you can find photos from numerous interesting places shared by travellers wearing Nike apparel. Perhaps one of these places can serve as inspiration for your new ad 😊
Modern technology allows us to determine both the person's gender and their approximate age group: toddler, child, youth or senior. You can also guess their occupation or hobby.
💡For example, you can see how many musicians prefer your clothing brand:
What are people doing in photos that receive the highest engagement? What kind of activity is your brand associated with? Our algorithms can recognize activities such as running, cycling, cooking, public speaking, swimming, driving and 60 others in images.
If you want to see which shirt color is the most popular among your customers, you can filter images by color:
You can also easily combine several Visual Insights filters. For example, here are the scenes with toddlers on vacation:
If you have any other questions, reach out to us via chat!
Wishing you a great day and cool insights 😉